zac posen x target

I've never gone mad for Target designer collaborations. Of course, the names (Proenza Schouler in particular) have had me watering at the mouth. I remember back in my Teen Vogue buying days wanting to get my hands on a piece from the Luella range, but in hindsight that was because owning an item of clothing that had somewhere along the line been tweaked by Bartley seemed like the ultimate aspiration.

As is the case with many designer collaborations, after all of the initial excitement I haven't found the finished product to be worthy of the same head over heels adoration that might be initiated towards the designer's main lines.

It is with this context in mind that Zac Posen's Target collaboration is in my eyes rather curious; the little hawaiian shirts and flirty spring minidresses have me feeling excitement that wouldn't usually be reserved for Posen. Who knows, perhaps it's the lovely styling*, maybe it's model Elsa Sylvan's casually tousled hair, because although I've a little voice at the back of my head, whispering 'don't fall in love, the fabric will be cheap and static shock inducing!' this is one Target collection I can't help but like.

*Though a pair of nice wooden wedges wouldn;t have gone a miss instead of those unfortunate black T-bars..

View the rest of the collection here.