HGC Best Dressed 2010

ELEGANCE, GLAMOUR AND LUXURY SOUGHT AT THE HENNESSY GOLD CUP BEST DRESSED 2010

Philip Treacy in conjunction with the Design Centre Announced as Judge at the Hennessy Gold Cup Best Dressed Lady 2010

The fashion stakes are set to be higher than ever, when legendary Irish milliner Philip Treacy, in conjunction with the Design Centre, will be on hand the Hennessy Gold Cup Best Dressed on Sunday 7th February 2010, when Ireland's most glamorous ladies will demonstrate the ultimate in style and elegance in the hope of walking away with the grand prize of €4,000 for the Hennessy Gold Cup Best Dressed, in association with The Design Centre.

The sporting and social highlight of the racing calendar, The Hennessy Best Dressed recognises style in its truest form, distinguishing those with inherent elegance, originality and vibrancy. This year marks the 4th year of the hugely successful Hennessy Best Dressed, in association with the Design Centre and significantly marks the 20th running of the Hennessy Gold Cup at Leopardstown Racecourse.

The winning lady will be presented with a €4,000 voucher from The Design Centre, in the Powerscourt Centre and one lucky runner-up will receive a voucher for €1,000 from the fashion house that boasts collections from established and up-and-coming Irish and international designers including, John Rocha, Preen, Ben De Lisi, Synan O‘Mahony and John McCormack.

Judging criteria for the Hennessy Best Dressed, in association with The Design Centre will include the appropriateness of outfits for daytime winter racing, as well as the consistency and harmony of style throughout the entire outfit. Headwear and outerwear (coat/fur/stole) will be mandatory on the day and, above all else, the demonstration of an appreciation of elegance, glamour and luxury will be of paramount importance in the judging process.

For the first time ever this year, and due to the popular demand, stylish ladies are invited to pre-register for the Hennessy Best Dressed in association with the Design Centre at www.hennessybestdressed.ie. Alternatively, registration will also take place on the day in the Tote Hall at the venue.

On the day, a shortlist of 20 stylish ladies will be selected to join judges Philip Treacy, Annmarie O’Connor, fashion blogger and stylist, Ashling Kilduff, The Design Centre and Caroline Sleiman of Hennessy to describe and discuss their respective outfits. A final decision will be made collectively by the judges whereby one winner and two runners-up are selected.

Richard Hennessy left his native Cork in 1765 to sail to France where he founded the world’s leading Cognac house. The number one Cognac in Ireland, Hennessy embraces the loves of Irish people and has always been a huge supporter of racing in this country - indeed the Hennessy Gold Cup is the longest standing race sponsorship at Leopardstown racecourse.