Fashion

Friday, November 12, 2010

Designer Eilis Boyle's Fashion Flash Mob

10th collection from Eilis Boyle on Vimeo.


~ A few words from designer Eilis Boyle ~

What?
'Earlier this year while chatting with Aisling Farinella I mentioned I had started working on my 10th collection. She said we should do something special and came up with the idea of doing a fashion film.  So she put together a dream team Rich Gilligan, Christine Lucignano, Zara Cox, Caitlyn Leckey and Fergal Brennan. We shot the film in a day.It was an exercise of the creative community coming together to make something different.'

Why?
'We wanted to do something new and video seems to have an important role in the industry at the moment. In a few minutes you can communicate a concept, a mood and it translates really well online.'

Who?
'We decided that we would do a simultaneous online launch, working with a lot of our virtual friends and colleagues. When the idea was proposed on Silent Storyteller people responded immediately and to date there are around 27 blogs from Australia to Canada who are taking part in the simultaneous launch.'

For more details log onto www.silentstoryteller.typepad.com.

0 comments:

Post a Comment

Fashion