DOUUOD Italy Children's Collection Pitti Bimbo Jan 2011

DOUUOD designs comfortable clothing for everyday wear with a simple style that's romantic, practical, and universal.

DOUDOU offers elegance with simple and comfortable materials. The wardrobe is created for all day wear - morning, afternoon and the party.




The collection includes a number of garments that range from soft sweatshirt and pants, to precious cardigan in cotton, a romantic skirt, dresses and top in batiste, colorful catfano, military pant, shirt and dresses kept in waist by small ribbons.

The color palette starts from grey to dark grey, from pink to taupe, from sandy to blue, yellow, biscuit, military and azure. The collection is completed with a range of accessories: ballerina, sneakers, jersey hairbands and scarves in all colors.

Ewers Fall/Winter 2011 Collection at Pitti Bimbo

Ewers has been producing socks since 1866 and has been a key player in children´s hosiery under company Malerba Deutschland GmbH for several decades.

Ewer's design team follows closely current trends, especially Dutch fashion as styling is one of Ewers main strength. All threads used in our products are spun in Germany.





The company continues to bring latest innovation, for example the anti-slip sock with a sole made from Plastisol. This is a patented sole with breathable holes and phthalate - free rubber. The extra - cushion makes it very comfortable.





In 2003, Malerba introduced a new line of babies and children underwear, followed shortly by a nightwear line. The collection themes of these lines match the hosiery collection. Since 2007, Malerba extended the collection with a line of scarves and hats, also complementing the socks collection.

Le Guignol at Pitti Bimbo Jan. 2011

Le Guignol  collection includes the typical and classic colors of the brand: pink, baby blue, white, butter, blue, pearl grey. As always Elena Ferrucci looked for the excellent quality of fabrics as for the models’ originality, she imaged the girls as little pretty princesses, which created chic dresses made of silk organza, taffeta, fine muslin and wool embellished with French braids, tulle, laces, and bows. A touch of sophisticated luxury born through the systematic research of fairy creativity.




For the boys returns the usual modern elegance with the smooth velvets, Prince of Wales, the tartan in blue, green and gray for trousers and bermuda shorts, vests and jackets to match with fine cotton shirts. The brand’s flagship, as it has always been, is the cashwool and the cashmere knitwear, plus the novelty of the chenille, embellished with hand embroideries, laces, smock and shrimp stitches,
and the shot of smocking used for the chic boy’s sweatsuit.

AMELIA A/W 2011 at Pitti Bimbo Jan. 2011

AMELIA, created in Milan in 2004, reinterprets classic children’s clothing using comfortable textiles and natural yarns.





Simplicity, sobriety and quality define the style. The pieces frequently have little details including hand-made shirring and stitching, which emphasize the continual search for a refined and poetic statement.





Check out the AMELIA collection at their online store: www.ameliashop.com.

1 Day Only - Room Seven & Oilily Contest

Online girls boutique Everything But The Princess is running a one day contest with Room Seven and Oilily.

Today the designers will be featuring Everything But The Princess and all Room Seven and Oilily 2011 preorders placed on the store website today will be placed in a random drawing. The company will choose one lucky winner to receive a free gift.

This is a one day only event so order today!

I Blog Fashion - BREAKING NEWS!!!!

Prepare for some major news folks. I Blog Fashion is STYLING the Joanne Hynes catwalk show at London Fashion Week this season!  The presentation entitled ‘Guerriers’ /‘Warriors’ is inspired by the West of Ireland (Joanne’s home turf), our own warrior queen Grainne Ni Mhuiel and features a unique capsule collaboration with artist Helen Steele.  This cannot-be-missed runway reveal will take place at 11.45am at the Freemason’s Hall, Covent Garden on Sunday, February 22^nd.  Tickets can be requested in Ireland from SRMPR (sonia (at) srmpr (dot) ie) or UK and internationally from SNOW PR (vicki (at) snowpr (dot) com). 

PS: To say I'm excited is an understatement.

www.joannehynes.com
www.helensteele.com
www.iblogfashion.blogspot.com

Inside Style - The Seventies

As featured in The Dubliner magazine - January 27th

After a season of snow, the sniffles and incessant talk about national solvency, the spring / summer collections are bid to return! Yes, I knew you’d be excited; even if there’s no chance of wearing anything that isn’t thermal/waterproof/doesn’t convert into a tent for at least another three months. That being said, if and when, the sun decides to grant us with its presence, there’s a big chance we’ll all be stepping back in time.

It appears the seventies are making a comeback and with it the promise of high-waisted bell bottom trousers, stacked wedges and octopus-inspired felt hats (insert cynicism here). It’s not that I can’t get down with a Studio 54 vibe. It’s just the fact that there is only one Bianca Jagger, there was only one Farrah Fawcett and there will never be, with good reason, another Bee Gees. Self-reflexive irony has cavorted wantonly across the fashion terrain for years (think American Apparel, the Bernard Shaw, Vanilla Ice). It’s gotten so that clothing has become effectively past tense where the spirits of bygone muses are ‘channelled’ into looks with sell-by dates. It’s time we put an end to era recycling. Now! (She dismounts her soapbox.)

I’ll be the first to admit that fashion is essentially postmodern in its reconfiguration of the erstwhile. Yet even last season’s Mad Men homage fell foul to the everyday reality of rain, wind and general ‘can I be arse Spanxing myself into a circle skirt and skin tight sweater’- even if the figure-friendly look did involve more accommodating kitten heels. The truth is despite the days getting longer or mercury potentially rising, there’s only so much a gal can be bothered suffering for fashion’s sake.

Let’s break it down. It’s a balmy evening. I’m having a pasta-free week and decide to opt for a diaphanous blouse, macramé scarf and some Charlie’s Angels denim flares. Permanently inhaling (but happy), I strap on five inch cork platforms and decide it is indeed a night for dancing. Question time! Do I a) get told by the doorman that ‘fancy dress does not mean you’ll get in free; no matter how old you are’ (ouch!) or b) receive an unsolicited edict from the taxi driver that ‘if you remembered it the first time, you shouldn’t be wearing it the second time’? Either way, I think I’ve proven my point.